Accor partners with PressReader to deliver digital news service

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Accor has partnered with PressReader to provide its hotel guests worldwide with a digital all-you-can-read newspaper and magazine service called Accor Press. The offering provides access to more than 3,000 magazines and newspapers while staying at Accor properties.

Accor is one of the larger hotel operators spanning all continents in hotel segments ranging from luxury to budget. Encompassing 3,500 hotels, Accor’s brands include Sofitel, Pullman, Novotel, Mercure and Ibis.

There is, however, a catch to this, and that is that Accor Press is delivered through the hotels Internet connections. If you are not a silver or above member of their loyalty program, this may well come at a cost.

“This is one of our biggest announcements yet and it demonstrates the direction we’re going,” said Igor Smirnoff, Chief Commercial Officer for PressReader. “We’re taking the travel industry by storm, and we think this is indicative of a huge change in the way that newspapers and magazines are being consumed. PressReader is redefining the international standard of hotel amenities by personalizing a high-value guest service, and now Accor guests can read full editions of their favourite newspapers or magazines on their devices.”

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