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    Home»Loyalty»Hotel Programs»Le Club AccorHotels»ALL – Accor Live Limitless (to replace Le Club from 2020)
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    ALL – Accor Live Limitless (to replace Le Club from 2020)

    MarkBy MarkFebruary 23, 2019No Comments2 Mins Read

    Accor has announced that it will replace its current Le Club AccorHotels loyalty program with ALL (Accor Live Limitless) by early 2020. Described by Accor as a lifestyle loyalty program, some of the details are a bit vague. It seems the idea is to bring various Accor activities under the same loyalty umbrella.

    Or, in Accor’s own words, to create a

    fully integrated global platform integrating rewards, services, and experiences across our entire ecosystem

    It would seem that they are working on a new program to bring together some disparate parts of their operations.

    What we know

    Accor have outlined the program changes within four themes:

      • A new premium status to reward our most loyal members. There is not detail on where this new status will be. Nor is there any information on whether there will be some realignment of the current levels.
      • Enriched benefits according to our augmented hospitality strategy
      • A worldwide connected experience.  The ability to earn and burn points across the broadest range of brands in the industry. This will be delivered by a New digital app delivering value across work, live & play.
      • Partnerships and experiences. These will focus on three main areas: Entertainment, Dining and Culinary & Sports.

        • AccorHotels will extend their partnership with AEG beyond the AccorHotels Arena. This will include premium venues in Latin America, Asia and Europe.
        • The Group has signed a new partnership with IMG. This will provide members with access to chef masterclasses and culinary encounters for their best members courtesy of the loyalty program. Starting in 2020, members will enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with growth and expansion of the partnership into new cities over the next three years

    All interesting, but quite light on detail. I guess we will need to wait to the end of the year to find out what this all means. Further details are available on the website.

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    Mark

    Mark, the founder of Fly Stay Points, caught the travel bug early in life. During his travels, he eventually came to stumble upon loyalty programs, He first discovered the world of airline frequent flyer programs, and later hotel loyalty programs. He is always plotting his next adventure - and this includes working out how to leverage the loyalty programs. It is a constantly evolving world. Promotional opportunities come and go. Airlines come and go. New hotels open, old hotels change brands, and on it goes. FlyStayPoints was started as a way to try to keep on top of all this. Keep track of promotions. Understand the changes in the marketplace.

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