Ascott delivered a record year in Southeast Asia in 2025. It signed more than 7,300 units, a 55% increase from 2024. As a result, Ascott ranked among the top three hospitality companies in the region for new signings. Its portfolio now includes over 200 operating properties and about 150 more in the pipeline. Furthermore, more than 25 new properties will open in the next 12 months, showing strong owner confidence and Ascott’s ability to execute quickly.
Meanwhile, Southeast Asia’s tourism recovery continues to strengthen. Intra‑ASEAN travel is rising, visitor spending is increasing and regional connectivity is improving. Because the market remains fragmented, more owners are turning to established operators for brand strength and distribution reach. Consequently, Ascott’s long history and deep local expertise give it a strong competitive edge.
Ascott is also expanding into around 20 new cities, including Phu Quoc, Nha Trang, Phuket, Hat Yai, Labuan Bajo, Medan, Davao and Johor Bahru. In addition, about 30% of the pipeline will come from conversions, allowing Ascott to enter markets faster and reposition existing assets under its brands. This strategy complements new‑build projects and strengthens Ascott’s ability to scale efficiently.
At the same time, Ascott’s multi‑typology strategy continues to widen its reach. The pipeline spans serviced residences, hotels, resorts, social living properties and branded residences. Resort development is growing especially quickly, with new openings planned across Vietnam, Indonesia, Malaysia, Thailand and the Philippines. These additions will balance Ascott’s strong urban presence with more leisure destinations.
Hotels we can look forward to
Looking ahead, more than 25 properties will open soon. These include Ascott Tay Ho Hanoi, Lasong Hotel & Villas Sam Son, HARRIS Resort Cam Ranh, 1926 Heritage Hotel Penang, lyf Chinatown Singapore, Somerset Clarke Quay Singapore and Ascott Ortigas Manila. Together, they highlight Ascott’s ability to deliver diverse, culturally rich and experience‑driven stays across the region.
Ascott Tay Ho Hanoi (Vietnam)
A flagship full‑service MICE destination on Hanoi’s West Lake, set to become Ascott’s largest events hotel. It features a major convention centre with 13 event spaces, including the city’s largest pillarless ballroom (up to 2,000 guests). When fully open in 2027, it will offer 1,165 rooms and serviced apartments, extensive wellness facilities, multiple pools, yoga rooms, and 10 dining concepts including a sky bar.
Lasong Hotel & Villas Sam Son by The Unlimited Collection (Vietnam)
A wellness‑focused coastal resort in Thanh Hoa Province, completing its full opening in April 2026. It blends boutique hotel rooms, private pool villas, and the new 190‑room Sky Vista tower. Signature features include a Korean jjimjilbang, four‑season pool, plant‑based dining, and a spa inspired by Vietnamese–Korean wellness traditions.
HARRIS Resort Cam Ranh (Vietnam)
Opening progressively from late 2026, this 693‑unit family‑friendly resort marks the HARRIS brand’s Vietnam debut. Located on Long Beach in Cam Ranh, it offers specialty dining, a beach club, recreation facilities, and meeting spaces — part of Ascott’s broader resort expansion across Southeast Asia.
1926 Heritage Hotel Penang by The Unlimited Collection (Malaysia)
Reopening in 2026 for its centenary, this 78‑room heritage property on Burma Road has been carefully restored to preserve its Anglo‑Malay architecture. It offers full‑service amenities including a pool, gym, spa, salon, bar, bistro, restaurant, and event spaces.
lyf Chinatown Singapore (Singapore)
Opening July 2026, this social‑living property blends a new building with four conserved shophouses in the Jamae Chulia Heritage area. Designed for digital nomads and creatives, it features coworking spaces, a social kitchen, rooftop pool, courtyard, and community‑driven cultural programming rooted in the Chinatown neighbourhood.
Somerset Clarke Quay Singapore (Singapore)
Part of the CanningHill Piers development, this 192‑unit serviced residence sits along the Singapore River with direct MRT access. Opening as a biophilic, nature‑inspired retreat for families, it emphasises comfort, connection, and everyday living in one of Singapore’s most vibrant lifestyle precincts.
Ascott Ortigas Manila (Philippines)
Opening in 2026, this is the flagship Ascott brand’s debut in Ortigas CBD. A full renovation of the former Joy‑Nostalg Hotel & Suites, the 229‑unit property will offer refreshed rooms, updated public spaces, new dining concepts, a spa, fitness centre, and event facilities. Its location opposite the Asian Development Bank positions it strongly for corporate, long‑stay, and leisure travellers.
How This Expansion Benefits Ascott Star Rewards (ASR) Members
An expanding footprint brings a wide range of advantages for Ascott Star Rewards members. These benefits include:
- More places to earn and redeem
- New openings across Southeast Asia give ASR members more destinations and more availability. Members can earn points on business trips and redeem them on leisure stays across a wider network.
- More travel styles to choose from
- With hotels, serviced residences, resorts, social living spaces and heritage properties, members can pick stays that match their lifestyle.
- More leisure options
- The surge in resort openings creates more beachfront, wellness and family‑friendly redemption choices. Members gain access to new holiday destinations without leaving the ASR ecosystem.
- Faster progress toward elite status
- More properties and more stays help members accumulate spending more quickly. This makes it easier to reach and maintain elite tiers.
- Access to new experiences
- Many upcoming properties (such as such as Ascott Tay Ho Hanoi and lyf Chinatown Singapore) offer cultural programming, wellness facilities and social spaces. Members can enjoy these experiences while earning or redeeming points.
- Easier multi‑city travel
- As Ascott expands deeper into Southeast Asia, members can plan multi‑stop trips within one loyalty program. This creates a smoother, more rewarding travel experience.
