David Jones has launched a new version of its David Jones Rewards program, offering a range of new features. For the frequent flyer, one of the interesting features will be its offer to earn Qantas Frequent Flyer points.
As part of the program, you will be able to choose between David Jones Rewards Points or Qantas Points. You will be able to earn these points whether you are shopping in-store or online.
David Jones Rewards
But first, a few words about David Jones Rewards. The new digitally-led David Jones Rewards program is a key part of David Jones’ Vision 2025+ transformation strategy. It’s basically one part of the retailers work to improve its business.
As a David Jones Rewards member, you will be eble to choose between earning 3 David Jones Rewards Points or 1 Qantas Point for every $1 spent. Depending on your choice, you will be able to redeem points at David Jones stores and online or across the Qantas Frequent Flyer program.
In addition, the new David Jones Rewards program has a tiered structure. Depending on your annual spend in David Jones, you will be at the Brozne, Silver of Gold levels. While there are different benefits at the different tiers, benefits include bonus points events, a birthday reward, member only offers and more.
Qantas Loyalty CEO Andrew Glance said: ‘
Our members are earning Qantas Points at record rates, and our partnerships are proving a hugely popular way for brands to engage and reward their customers.
1 in 2 Qantas Frequent Flyers already shop regularly at David Jones and this partnership will unlock billions more points, which members can use for their next flight, upgrade, hotel stay, or other rewards across the program.
This is another example of a leading Australian retailer recognising the power of the Qantas Frequent Flyer program to attract and retain high-value customers, and we’re excited to be bringing the opportunity to our millions of members.
Final Words
The addition of Qantas Points to the David Jones Rewards program comes as Myer and Velocity rollout new features in their partnership. Both of the legacy retailers are making their pitch for customers and trying to reinvigorate their brands.
