Global Hotel Alliance is expanding again. This time, two regional brands, The Marmara Hotels from Turkey and PURO Hotels from Poland, join the portfolio. As a result, GHA DISCOVERY members gain 15 new hotels across two fast‑growing destinations.
The Marmara Hotels: Turkish Hospitality Meets Cultural Heritage
Already live in the programme, The Marmara Hotels brings six properties rooted in Istanbul’s storied neighbourhoods, from Taksim Square to Pera, and extends across Bodrum and Antalya.
For members, the benefits are clear:
- Authentic Turkish hospitality in landmark neighbourhoods
- Cultural immersion through restored heritage sites
- Easy earning and redemption across leisure and city stays
Additionally, The Marmara’s focus on place makes every stay feel rooted in local culture.
PURO Hotels: Design‑Led Urban Stays with Cultural Energy
PURO Hotels will join GHA DISCOVERY in Q3 2026. The brand brings nine hotels across Poland’s most vibrant cities, including Warsaw, Kraków, and Gdańsk. It also plans new openings in Budapest and Prague.
For members, PURO unlocks:
- Design‑forward urban hotels blending Nordic sensibilities with Polish culture
- Spaces that function as social hubs, not just places to sleep
- Access to art, gastronomy, and local neighbourhood energy
- Stays that appeal to conscious travellers seeking inspiration and creativity
Furthermore, PURO’s modern approach appeals to travellers who value creativity and connection. It’s a strong addition for members seeking stylish city breaks.
A Stronger, More Diverse GHA DISCOVERY
This expansion strengthens the GHA Discovery programme. Members get more places to earn and redeem D$, more cultural depth, and more independent hotels with strong local identity. The alliance grows, but the experiences stay personal.
Moreover, these new brands add variety. In Turkey, members can choose a heritage‑rich Turkish stays. On the other hand, the hotels bring design‑forward stays in Polish city hotels. Both options deliver the authenticity GHA promises.
With these two brands, GHA deepens its cultural footprint. The alliance grows, yet remains true to its mission: supporting independent hotels while offering members richer experiences.
Consequently, members gain:
- 15 new hotels across Turkey and Poland
- More authentic stays rooted in local culture
- More D$ earning and redemption options
- More independent brands with strong identity
This expansion strengthens GHA’s global reach and enhances the value of every membership tier.
Final Words
In summary, the arrival of The Marmara and PURO Hotels strengthens GHA DISCOVERY. Members gain more authentic stays, more cultural depth, and more rewarding opportunities across Turkey and Poland. As the alliance continues to grow, travellers benefit from richer experiences rooted in local identity. With these additions, GHA DISCOVERY becomes an even more compelling programme for anyone seeking memorable, culturally connected travel.
