The FIFA World Cup™ is returning to North America for the first time in more than 30 years. To mark the occasion, Marriott Bonvoy is teaming up with Visa on a new global campaign called For Fans, Everywhere. The idea is simple: celebrate travelers who cross oceans, time zones, and borders just to be part of the game.
To bring that spirit to life, Marriott Bonvoy and Visa have enlisted two of football’s biggest stars: Erling Haaland and Vinicius Júnior. As the tournament approaches, you’ll see both players featured in a cinematic brand film and a wave of fan‑focused content rolling out ahead of June.
Marriott Bonvoy Moments
Starting April 14, Marriott Bonvoy is dropping tickets to every single FIFA World Cup 2026™ match. In addition, they will be offering a lineup of curated experiences through Marriott Bonvoy Moments—powered by Visa. It’s the biggest Moments release ever, with more than 600 ways to get closer to the action. Think fixed‑price packages, auctions, and nearly 100 rare 1‑Point Drops. Those Drops will hit every Friday, leading up to a full week of daily releases in early May. And yes, this will include the Final.
According to Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International
Our campaign taps into a core truth about World Cup fans: travel is more than a journey – it’s a way to get closer to the people, passions, and places they love. We’re creating a space where fans can celebrate their fandom, connect with community, and share their culture across generations.
World Cup travel is different from any other kind of travel. Fans don’t just explore the world; they bring their world with them, supporting their teams and sharing their culture globally. As a lifelong travel partner, we’re proud to support fans at every stage of that journey – from first matches to traditions passed down through generations
FIFA’s Secretary General, Mattias Grafström, echoed the excitement, noting that the 2026 tournament, spanning Canada, Mexico, and the U.S., is set to deliver groundbreaking fan experiences. And Visa’s North America CMO, Kyndra Russell, highlighted what makes this partnership special: turning travel and access into memories that last long after the final whistle.
Sports tourism is booming accounting for about 10% of global tourism spend and projected to hit $1.3 trillion by 2032. Marriott Bonvoy is leaning into what travelers want most: unforgettable experiences. And with soccer interest surging in the U.S., the 2026 World Cup is shaping up to be a massive cultural moment.
For Bonvoy members who are also Visa cardholders, this is your chance to get closer than ever to the world’s biggest sporting event. Exclusive access, once‑in‑a‑lifetime Moments, and a front‑row seat to history. This is what loyalty programs dream of delivering.
To learn more about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.
