Mercure sets out to test the Six Degrees of Separation Theory


Six Degrees of Separation is a well-known theory that we are connected to everyone else in the world by six people. In the lastest promotion from Mercure, they are setting out to prove it.

TP-MercureUtilising a combination of social media, and face to face encounters, ‘The Six Friends Theory’ is designed to put the idea to the test.

The Goal

The goal is fairly straightforward – select a candidate, somewhere around the world, and take him or her to meet an Aboriginal from the Bundjalung tribe in Australia, and prove that they are only 6 degrees of separation away from each other! They do not know each other yet but will be meeting via a chain of friends, and of “friends’ friends” that connects them.


The process kicked off on January 20, with internet users (or more particularly, Facebook users) invited to post a video of up to one minute long on Facebook, capturing their personality, their likes, dislikes, ambitions, plans and talents.

Once the videos go up on Mercure’s Facebook page, the 50 candidates with the most votes will be short-listed, before a panel of six, including film directors and magazine editors, select a winner.

The casting will run until February 10, with results announced between February 17 and 24, so it’s a race to get in front of the camera and prove why you’re the world’s best friend.

The Prize

This game’s first prize is a trip around the world staying in the Mercure network hotels, packed with encounters, discoveries, journeys and all-new experiences!

The winner will spend 7 weeks on the road starting at the beginning of March! “The Six Friends Theory” will encompass 6 encounters, 6 trips and 6 Mercure hotels around the world.

At each stop, the Mercure hotelier will welcome the winning candidate and tell him/her where to find his/her next friend. And friends will then treat the candidate on an unprecedented experience, immersed in their local culture, or the friend’s pursuits, and then point him/her towards the next step towards the Aboriginal. This adventure will be creative, human and a lot of fun.

Throughout the journey, the winning candidate will be escorted by a filmmaking team led by Jean-François Julian. This sharp film director has traveled around the world several times and worked on Les Nouveaux Explorateurs, a broadcast on the French channel, Canal+. His job will be to capture these first-ever encounters between the winning candidate and his friends, for posterity.

There will also be something for the other 49 short-listed candidates: they can win nights at Mercure hotels, Samsung tablets or “The Six Friends Theory” prizes

Watch the film teaser announcing the operation:

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