Qantas and Samsung Electronics Australia are trialling a new entertainment service featuring Samsung virtual reality (VR) technology to give customers a spectacular three dimensional experience in a 360 degree style interactive format.
The trial will run for three months, with headsets being made available to customers in the Sydney and Melbourne International First Lounges, and in the First Class cabins on select A380 services. The trial will run for three months to assess customer feedback on how this kind of VR offering might add to their overall travel experience on long-haul flights.
Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth said the technology will open up a new world of lounge and inflight entertainment for customers, as well as give Qantas a powerful way to preview destinations and experiences.
“Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,” said Mrs Wirth.
“From an inflight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground.
“It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”