Velocity Frequent Flyer is launching a new round of its popular 1 Point Rewards promotion. However, rather than risking another server meltdown this time around, the 2025 edition of the promotion is going physical. To do this, Velocity will be running the promotion in pop-up stores across three cities.
The first location has been announced (in Sydney), while details for the stores in Melbourne and Brisbane are yet to be confirmed. The locations and times are:
- Sydney: 8am on 22 August at 253 Pitt Street
- Brisbane: Early September
- Melbourne: Late September
1 Point Rewards Promotion
So what is a 1 Point Reward? It’s pretty much as it says – members will be able to get a reward for just one point. Velocity says that you can expect high-value items from Myer, Velocity Frequent Flyer, and Virgin Australia. The items might include tech, beauty, travel, and lifestyle products
All that said, 1 Point Rewards are limited in availability and will probably sell out quickly. To help share he generosity around, Velocity will allow each member the ability to get a maximum of just one 1 Point Reward per Member per event.
Final Words
We’ve been down this path before, but at least it seems Velocity has learned a lesson. The main downside to using physical stores is that it restricts the members who can participate. When it was run online, basically anyone could get in.
I would expect these events to be popular, so I guess the best advice is to get in early. If the Flybuys popup store from last year is anything to go by, it will be a hugely popular promotion.
For further information, refer to the promotion page.
