Virgin Australia and ABC Commercial have announced a new partnership that will bring Virgin customers access to daily ABC news bulletins across the airline’s international and domestic network.
Domestically, on the narrow body fleet, the service will be provided through the in flight wi-fi streaming that is available on the Boeing 737 and Embraer 190 fleets. The news content, made up of four separate 90-second news bulletins, will be viewable on the customers on device.
On the wide body fleet, such as the A330 aircraft, three 15-minute ABC News bulletins covering news and weather, sport, business and finance, were introduced to Virgin Australia’s wide-body fleet earlier this month.
Virgin Australia’s Chief Customer Officer Mark Hassell said: “The Virgin brand was born in entertainment and has a long history of leading this space. Today we are delighted to be taking our in-flight content offering to the next level with one of the most comprehensive and reputable news services in Australia.
“We continue to enhance the customer experience both on the ground and in the air and by delivering valuable, unique and trusted Australian news content on a daily basis we will ensure our customers reach their destination informed of the latest current affairs. We are delighted to be working with the ABC to better service the needs of our business and leisure travellers and look forward to continuing to expand this unique offering into the future,” Mr Hassell said.
The move follows a recent change at Qantas, moving its news service from Nine to Sky News.