World of Hyatt has announced that it will be forming a partnership with Small Luxury Hotels of the World (SLH).
The announcement was a little light on detail. However, we do know that the plan is for World of Hyatt members to be able to “earn and redeem points during stays at participating SLH hotels when they book through Hyatt channels.”
Points are good, but it goes one step further. Any eligible nights at a participating SLH hotel will count as an elite qualifying night. This is good, as you can often feel as though you are missing out if you are only getting points. An elite night will help get people to try out the SLH properties.
There is no word on whether elite benefits will happen though. While SLH’s own program offers elite benefits, whether or not this will transfer across to World of Hyatt members remains to be seen.
From a timing perspective, the aim is to have the partnership in place by the end of 2018.
A good thing?
With so little detail, we can ponder on whether this seems a good deal or not.
For Hyatt, it will help give the program a bigger footprint. Hyatt has one of the smaller hotel portfolios around, so an additional opportunities are welcome.
For its part, SLH isn’t huge, but it does have represent 500 hotels. And there are some pretty well regarded hotels in their number.
In Australia, for example, we find hotels such as Como, The Treasury in Perth, or Smiths Beach Resort in Margaret River. In Sydney, SLH has Ovolo Woolloomoollo on its books.
If you are a World of Hyatt member, it may well be worth taking a browse through the SLH website to see its range of hotels.
SLH does operate its own program, called SLH Invited. While that program has its attractions, it is likely that the tie up with World of Hyatt will help increase its profile.
On the little information we have, this seems like a good deal for both sides, and for World of Hyatt members generally.
