Here’s some good news if you are a GHA Discovery member. Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is growing again. This time, it’s welcoming four new and very distinctive brands. As a result, GHA is expanding its global reach and adding even more depth to its GHA DISCOVERY loyalty programme.
The newest members of the alliance are Almanac Hotels, Regal Hotels, STORY Hotels and TemptingPlaces Collection. Together, they bring 22 fresh properties into the portfolio. This expansion strengthens GHA’s presence across Europe, the Middle East and Asia. It also boosts the alliance’s footprint in popular cities like Hong Kong, Barcelona, Vienna and Prague. At the same time, GHA is stepping into new destinations such as Zagreb in Croatia and Rabat in Morocco for the first time.
GHA CEO Chris Hartley said:
Our continued expansion reflects the strength of our alliance proposition and the growing desire for collaboration within the independent sector. With the addition of these eclectic brands, we are further diversifying our portfolio and the value we deliver to over 35 million GHA DISCOVERY members. Each of these hotel brands brings its own unique identity and character, enriching the alliance network.
New Brand Additions
Almanac Hotels
Almanac Hotels is a family‑owned boutique brand rooted in local culture and design. Founded by Herbert Haselbacher and his daughter Tina, the brand blends modern luxury with a strong sense of place. Additionally, its hotels in Barcelona, Vienna, and Prague sit in central locations that reflect each city’s identity. As a result, guests enjoy immersive design, neighbourhood‑focused dining, and collaborations with local artists. Overall, each stay feels connected to the rhythm of local life.
Regal Hotels International
Regal Hotels International is one of Asia’s leading hotel groups. It joins GHA DISCOVERY with 11 properties. Moreover, the group operates three brands: Regal, Regala, and iclub. Together, they offer 6,800 rooms and more than 30 dining venues. Therefore, guests can choose from upscale, lifestyle, and modern urban hotels.
STORY Hotels & Resorts
STORY Hotels & Resorts delivers contemporary luxury shaped by local culture. The brand operates five properties across the Middle East, North Africa, and the Indian Ocean. In addition, its hotels combine modern design, wellness, and curated dining. STORY Seychelles at Beau Vallon Bay highlights the brand’s focus on sustainability and destination‑led experiences. As a result, guests enjoy stays that feel meaningful and connected to place.
TemptingPlaces Collection
TemptingPlaces Collection brings a selection of boutique hotels defined by French elegance and creativity. Properties such as Château d’Augerville Golf & Spa Resort in France and Dent Blanche Resort in Switzerland showcase refined design and gastronomy. Each hotel is crafted as a unique artistic experience.
New Hotel Openings
GHA DISCOVERY continues to grow with additional hotels opening within its existing brands.This year, there has been 14 such new hotels and resorts added to the lust. As a result, members now have more choice across luxury resorts, urban hotels, and heritage properties. This expansion strengthens the programme’s commitment to meaningful travel experiences.
Notable new openings include:
- Capella Kyoto, Japan
- Tivoli Palazzo Gaddi, Florence
- Corinthia Rome
- Anantara Kafue River Tented Camp, Zambia
- Avani Mooloolaba Beach Hotel, Australia
Together, these additions expand GHA DISCOVERY’s global footprint and offer members even more inspiring destinations to explore.
Final Words
For GHA DISCOVERY members, these new additions can bring real value. With every new brand, the programme becomes richer and more rewarding. More importantly, members now have even more places to earn and use their rewards, from iconic cities to exciting new destinations. And if course, it makes it slightly easier to tick off the 3 brands if you are after Titanium status.
These new brands also introduce fresh styles, new experiences, and unique local stories. Together, they give members access to boutique design hotels, major urban landmarks, beachfront escapes, and creative independent properties. Ultimately, this expansion strengthens the entire GHA DISCOVERY ecosystem and makes membership even more valuable.
