IHG announces a brand refresh


IHG has just rolled out a brand refresh, with a new logo and branding changes. While you might notice the change in the logo, the brand changes are something that might just pass you by.

Apart from new names and a new logo, nothing else is changing. It all remains pretty much as is.

The changes

The name

Firstly, the name. It moves from just IHG to IHG Hotels & Resorts. According to IHG this reflects that is now a hotelier that has 16 separate brands that sit beside each other as a family.

In fact, IHG Hotels and Resorts now total 16 brands. These have been grouped into four collections as follows

The Luxury and Lifestyle Collection

  • Six Senses Hotels Resorts Spas
  • Regent Hotels and Resorts
  • Intercontinental Hotels and Resorts
  • Kimpton Hotels and Restaurants
  • Hotel Indigo

The Premium Collection

  • Hualuxe Hotels and Resorts
  • Crowne Plaza Hotels and Resorts
  • Even Hotels
  • Voco Hotels

The Essentials Collection

  • Holiday Inn Hotels and Resorts
  • Holiday Inn Express
  • Avid hotels

The Suites Collection

  • Atwell Suites
  • Staybridge Suites
  • Holiday Inn Club Vacations
  • Candlewood Suites

The Visuals

Secondly, the logo. A new name needs a new logo, so IHG will be retiring its existing logo, with a new, updated logo that reflects its new name.

IHG Hotels & Resorts Logo

IHG Hotels & Resorts Logo

IHG says that the new visual brand identity will “better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world”.

The Loyalty Program

Finally, the name of the loyalty program is being modified. It is losing its ‘Club’ designation, and will now be known simply as IHG Rewards. This is to reflect “to reflect the warm welcome that is available to all”.

I guess it inherited the ‘club’ part from when Priority Club was reborn as IHG Rewards Club.


I know it’s not much but I am on board with these changes. The previous orange IHG logo never really did it for me, but I do like the new one.

Still, at the end of the day, it’s all cosmetics. How we interact with the hotels and the rewards program won’t change.

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About Author

Mark is the founder of FlyStayPoints, and caught the travel bug early in life. He discovered the benefits of travel loyalty programs in 2001, and is always learning how they can make travel better. While work takes him between Perth and Melbourne, he is always plotting his next adventure.