What an interesting name. That was my first thought when I first read that Accor Plus was being renamed as ALL Accor+ Explorer. At the time it didn’t seem to match the branding of the other ALL Plus products.
It’s all become clearer now, with Accor announcing the rebranding of its various subscription products. At the same time, it will be adjusting the perks offered by some of the subscriptions.
The subscription products, which will be under the All Accor+ umbrella, all build on All Accor (aka Accor Live Limitless), the loyalty program of the Accor group.
Card Updates
The ALL Accor+ subscription line is designed for Accor’s most frequent travellers. It’s a global premium subscription line offering immediate, guaranteed savings and accelerated benefits through 4
different cards.
Each of the cards is tailored to different member’s preferences and travel behaviours. Benefits of the subscriptions include exclusive stay discounts, accelerated status in the ALL Accor loyalty program, and
access to member-only offers.
All Accor+ Explorer
First cab of the rank is the ALL Accor+ Explorer, launching on the 1st of October 2025. This is pretty much Asia Pacific’s leading travel loyalty subscription program with more than 450,000 members. Accor are planning an expansion of the program into China and the Middle East in the coming years.
As part of the evolution, members of ALL Accor+ explorer will gain access to worldwide stay discounts. Benefits of this program will include:
- 2 ‘Free’ hotel nights, on the ‘Buy-one-get-one-free’ principle.
- 15% off stays worldwide across 30+ hotel brands
- Up to 50% off Red Hot Room stays.
- 30% off dining and 15% off drinks in Asia Pacific
- Automatic status boost with 30 Status Nights
All Accor+ Voyager
Come January, the current Voyageur card will rebrand as ALL Accor+ Voyager. It will also expand its current European centric offer to more global benefits.
- 15% off stays all year around across 30+ hotel brands from January 2026 (with brands such as Raffles, Fairmont, Peppers and Mantra being included)
- Automatic status boost with 20 Status Nights
- Guaranteed Room availability of 2 days before the check-in and premium customer support
All Accor+ Ibis
The current ALL Plus Ibis card caters to those travelers who primarily stay in the Ibis family of hotels. Accor will be renaming the current subscription to the ALL Accor+ Ibis card. Costing €99 (about $176 AUD), the card offers the following benefits:
- 15% off stays at ibis, ibis Styles, and ibis budget across the world
- Automatic status boost with 10 Status Nights
- Guaranteed Room availability of 2 days before the check-in and premium customer support
All Accor+ Signature
In Brazil, the ALL Signature card offers members the opportunity to collect monthly Reward Points and Status Points. In early 2026, Accor will be rename this subscription card to ALL Accor+ Signature. However, this is only a name change. The current price points and benefits of the card will remain the same.
Final Words
Accor like their subscription programs, and they certainly seem to have been successful with them. Many other chains have had them over the years, but many of them no longer exist.
From an Australian perspective, the only other real subscription program is the IHG Ambassador program, but that has a much more limited scope. For the most part, it provided benefits at Intercontinental hotels.
