The Ascott Limited is celebrating the 5th anniversary of Ascott Star Rewards (ASR), its loyalty programme. As part of the celebrations they have launched a refreshed brand promise – ‘Stay Rewarded’. Under the ‘Stay Rewarded’ offer, they are promising more membership privileges, elevated experiences and greater value.
As part of the refresh you could take advantage of offers such as
- instant upgrade to Silver for using the App
- Complimentary 4th night with a minimum of three nights booked
Stay Rewarded
Under the Stay Rewarded tagline, ASR is promising a year-long series of elevated member experiences and privileges. While some of these benefits will be across the board for all ASR members. some will be limited to particular tiers.
As an example, they will be offering Platinum members 24-hour stays from time of check-in. In addition, there will; be a 48-hour room guarantee available. The expanded suite of benefits also includes priority check-in, milestone rewards, airport lounge access, and more.
ASR members will be able to access exclusive global events as part of the Ascott Privilege Signatures programme. These include major sporting highlights such as motorsport and tennis championships, alongside local experiences planned in key cities around the world
Upgrade for using the App
The Discover ASR mobile app enables guests to discover unlimited choices to perfect their stay at Ascott. If you are a new or classic members, you will be given an instant upgrade to the Silver tier when you first login to the Discover ASR mobile app.
Stay offer
Celebrating Ascott’s transformative journey to mark 40 years in hospitality service with ‘unlimited’ possibilities, all loyalty members will enjoy a complimentary fourth night with a minimum of three nights booked using the promotional code “ASCOTT40”. Available at all ASR participating properties, the offer is valid for bookings and stays from now until 31 December 2024.
Final Words
Ascott Star Rewards is one of those programs that seems to sail under the radar. Given they have 950 hotels globally (many in Asia Pacific), this is a bit of s surprise.
There are definitely some interesting ideas in the Stay Rewarded campaign.
