Last week, The Ascott Limited announced one of the most ambitious shifts the hospitality industry has seen in years: a full‑scale move toward AI‑ready infrastructure…
Browsing: Ascott Star Rewards
Ascott Star Rewards (ASR) just hit its seventh birthday, and instead of cake, it’s celebrating with enhancements to its rewards ecosystem. And if the word…
The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, has wrapped up the fourth edition of The Famous CFC. This is Chelsea’s…
Ascott delivered a record year in Southeast Asia in 2025. It signed more than 7,300 units, a 55% increase from 2024. As a result, Ascott…
Ascott Star Rewards (ASR) has unveiled a new promotion designed to give you even more reasons to explore. From 1 April to 31 May 2026,…
If you’re a Chelsea fan living in Vietnam, 2026 is already looking like your year. The Ascott Limited, Chelsea FC’s Official Hotels Partner, is taking…
If 2025 proved anything, it’s that The Ascott Limited is on a mission to reshape how we travel. The global hospitality leader signed a record…
Did someone say coffee? This year, the 1st of October was international coffee day. But why have just one day, why not a whole week,…
If you’re sitting on elite status with a hotel or airline loyalty program, you might be missing out on perks at Ascott properties like Citadines,…
The Ascott is making an expansion into key leisure hotspots. The focus on resort destinations comes as global leisure travel spend is expected to triple…