Ascott Star Rewards (ASR) members will have another opportunity to get closer to Chelsea Football Club when The Famous CFC arrives in Kuala Lumpur, Malaysia, on 30 and 31 October 2026.
The Ascott Limited, the Official Hotels Partner of Chelsea FC, will host the fifth edition of its popular international fan engagement event. In Kuala Lumpur it will take place across two flagship properties: Ascott Kuala Lumpur and Ascott Star KLCC Kuala Lumpur.
The two-day event will feature fan activities, meet-and-greet sessions, and exclusive experiences. Fans can also join a live watch party for the Premier League clash between Chelsea and Manchester United, broadcast directly from Stamford Bridge.
Former Chelsea striker Jimmy Floyd Hasselbaink will join the celebrations and meet fans throughout the event.
Jimmy Floyd Hasselbaink Returns to Kuala Lumpur
The event marks a special homecoming of sorts for Hasselbaink, who has strong connections to Malaysia. The former Chelsea striker was part of the squad that won the FA Premier League Asia Cup in Kuala Lumpur in 2003.
Widely regarded as one of Chelsea’s greatest goalscorers, Hasselbaink scored 87 goals in 177 appearances for the club. He also won the Premier League Golden Boot in the 2000-01 season after finishing as the league’s top scorer with 23 goals.
Strengthening Chelsea’s Connection with Southeast Asian Fans
Now entering the third season of Chelsea’s partnership with Ascott, The Famous CFC has travelled across major Southeast Asian destinations including Singapore, Bangkok, Jakarta and Hanoi. Each event is designed to bring supporters closer to the club while creating memorable experiences for Ascott Star Rewards members.
According to Tan Bee Leng, Chief Commercial Officer at Ascott:
What has been especially inspiring is seeing how The Famous CFC has resonated not only with Chelsea supporters, but also with guests and members who may not be football fans. Whether it is meeting Chelsea legend Jimmy Floyd Hasselbaink, enjoying behind-the-scenes access, or sharing unforgettable moments with fellow fans, the energy, camaraderie and excitement created by these events have transformed stay experiences at Ascott properties into something far more personal and memorable.
From Singapore to Bangkok, Jakarta, Hanoi, and now Kuala Lumpur, a natural next stop for this journey, anchored by Ascott’s strong presence in Malaysia with more than 50 properties across the country. We are committed to bringing iconic experiences to life through Ascott Star Rewards, creating heartfelt moments and lasting memories that our members will remember long after they return home.
Malaysia represents a natural next stop for the programme, supported by Ascott’s extensive footprint of more than 50 properties nationwide. Through ASR, the company aims to continue delivering exclusive experiences that create lasting memories long after guests return home.
Exclusive ASR Member Benefits
The Famous CFC Kuala Lumpur event packages are available exclusively to Ascott Star Rewards members. These specially curated packages combine:
- ASR points redemption opportunities
- Hotel stays at participating Malaysian properties
- Exclusive Chelsea FC fan experiences
- Direct access to Jimmy Floyd Hasselbaink
- Meet-and-greet sessions and event activities
Availability is limited and packages will be offered on a first-come, first-served basis.
If you’re both a football fan and an ASR enthusiast, the event provides a unique opportunity to redeem points for experiences that go beyond traditional hotel rewards.
For more information and package updates, visit the Ascott x Chelsea FC page.
