Hyatt has announced the return of the Hyatt Regency brand to Sydney. The hotel at 161 Sussex St is currently trading under Four Points by Sheraton brand, and will rebrand as Hyatt Regency Sydney at midnight on November 30, 2016
As part of the deal, a $250 million redevelopment project commences while under the Four Points brand will continue. Under the expansion of the property, a new 24-story tower will be built, adding 222 additional guestrooms. This will make Hyatt Regency Sydney the one of the larger upscale, full service hotels in Australia, with a total room count of 892.
The hotel will also add a 272-seat all day dining restaurant, the only hotel rooftop bar in Sydney and a Regency Club lounge with stunning panoramic views of the harbour.
Gold Passport members
For Hyatt loyalists, the expansion brings a second Hyatt property to Sydney, joining the existing Park Hyatt Sydney. While the Park Hyatt is an excellent property, its pricing reflects its location and up market offering.
While the Park Hyatt may retain its stature as an aspiration property for awards, the Hyatt Regency may bring a more affordable option for members looking to use their Hyatt Gold Passport benefits.
..and for SPG Members
For SPG members, the rebrand represents the second loss of an SPG Hotel in as many weeks, following the recent announcement that the Sheraton in Noosa will rebrand as a Sofitel. It may not be all bad news though as The Australian Financial Review has reported that a new Four Points property will be announced in the near future.
