Qantas and R.M. Williams have go together to create new amenity kits that will be available to passengers in the international business cabins. There’s not just one kit, there are actually four versions of the kit. Each of the kits is inspired by the warm, earthy palettes of the Australian landscape.
The kits are crafted with R.M.Williams’ signature trims and features a frogmouth opening. This make is easy to access the items inside. A special touch is the it’s lining, featuring an archival map of the 100-mile stretch between Winton and Longreach.
This design honours both brands’ history in the region. Qantas was, of course, founded in Longreach, while it is the area where Reginald Murray Williams once travelled on horseback.
On the Inside
It’s not just about the pouch the kit comes in – what’s inside also counts. Inside the kit, you’ll find a selection of Grown Alchemist skincare products. Think products such as hydrating day cream, restorative hand cream, and nourishing lip balm. Of course, there’s the usual staples – soft recycled PET socks, a comfortable eye mask, 3M earplugs, and a bamboo toothbrush with Colgate toothpaste.
Qantas Group Chief Brand and Corporate Affairs Officer Danielle Keighery said:
“We know how much our customers value a bespoke amenity kit and this new collection is designed to be a keepsake that elevates the premium onboard Business experience even further.
“We’re proud to partner with the iconic Australian brand R.M.Williams and popular skincare brand Grown Alchemist to create an amenity kit that captures the outback spirit that our customers can enjoy throughout their journey.”
Final Words
Customers and Frequent Flyers are long time collectors of amenity kits. While many make their way into collections, others find a second life as an everyday accessory.
The new amenity kits are now available for Qantas Business customers on selected routes and will progressively roll out across the international network
