The current Qantas uniform has been in the skies for more than a decade. However, as Qantas moves towards Project Sunrise, it has decided it is time for a new one.
As such, Qantas has announced that it will be overhauling its current attire. Aussie designer Rebecca Vallance will come onboard to create the new look that will take to the skies in 2027.
The new design will replace the current Martin Grant design, which took to the skies in 2014. Other past designers of the Qantas uniform include Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who, and Emilio Pucci.
Qantas Group CEO Vanessa Hudson said the uniform redesign would play an important role in marking the next era for the national carrier.
Our uniform represents the Qantas spirit all over the world. We’re proud to be working with Rebecca Vallance to define the new look and to reflect where Qantas is heading.
We want the new uniform to reflect the pride our team feel when they wear it and this redesign is a collaborative journey that will be shaped by our people every step of the way.
For her part, Rebecca Valence said
To be entrusted with this redesign is a huge milestone for me personally and for my brand. I am looking forward to creating something iconic, yet wearable while celebrating the people who make this airline such a beloved part of Australia’s story.
This is a defining moment in my career, not just because of the scale of the project, but because of the trust Qantas has placed in me. It’s a partnership I am deeply grateful for.
As part of the process of creating the new uniform, Qantas surveyed 17,500 team members across key operational areas. This included pilots, cabin crew, engineering and airports and was designed to seek feedback on elements such as durability, functionality and comfort. The results of the survey will inform the design of the new uniforms.
