Singapore Airlines enhances first class with new Champagne and caviar service


Singapore Airlines has announced a small, but important, set of refinements to their First Class Service. Firstly, there is a new Champagne coming to selected First Class services. However, there is more – Singapore Airlines is also introducing new amenity kits and a refreshed caviar service.

Taittinger Comtes de Champagne

Singapore Airlines will shortly add a third Champagne to the first-class line-up. From 27 October, Taittinger Comtes de Champagne will join the existing options of Dom Pérignon and Krug Grand Cuvée.

Singapore Airlines is intending to rotate the champagnes through its flights. As such, you can look forward to  two of the three champagnes on any given flight

Initially, you will find the new champagne being served on a range of medium-haul segments. The initial rotation will run from 27 October 2019 to February 2020. During this time, you will find the champagne on flights to Auckland, Beijing, Delhi, Dubai, Melbourne, Mumbai, Seoul, Shanghai, Sydney and Tokyo Haneda.

Following its initial outing on these flights, it will be rotated onto other services. Those other routes may include the long haul flights to Europe or North America.

At present, Dom Pérignon and Krug Grand Cuvée feature in Singapore Airlines First Class. It is quite staggering just how much Champagne Singapore Airlines serves. In fact, the airline quotes that it serves over 350,000 bottles each year.

Lalique amenity kit

Champagne is not the only change being made. From mid-November 2019, there will be new special edition unisex amenity kits. These kits will include a new series of the iconic crystal fishes from renowned luxury French crystal maker Lalique.

Enhanced caviar service

So, if there is Champagne, you may as well have caviar as well.  And there is good news here too. Singapore Airlines is promising an “enhanced caviar service that will be expanded to more flights” from 2020.

“Along with our other refinements to First Class, these enhancements represent our commitment to provide our premium customers with one of the finest air travel experiences in the world.”

Some Thoughts

I guess it’s good if you can afford it. For many of us, though, First Class is really an aspirational target. For many, it is Frequent Flyer programs that let you get there. It is for this reason, that many play the points game.

On the other hand, many airlines are cutting back on their First Class product. For these reasons, it is good to see an airline making theirs even better. It gives us something to aim for.

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About Author

Mark is the founder of FlyStayPoints, and caught the travel bug early in life. He discovered the benefits of travel loyalty programs in 2001, and is always learning how they can make travel better. While work takes him between Perth and Melbourne, he is always plotting his next adventure.