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    Home»Loyalty»Hotel Programs»Marriott Bonvoy»Marriott Bonvoy to launch dynamic award pricing
    JW MarriottĀ® Venice Resort & Spa, Italy
    JW MarriottĀ® Venice Resort & Spa, Italy
    Marriott Bonvoy

    Marriott Bonvoy to launch dynamic award pricing

    MarkBy MarkOctober 31, 2021No Comments2 Mins Read

    Marriott Bonvoy has decided to do away with its award charts, and move to dynamic pricing of awards. The transition to the new pricing structure will occur in March 2022.

    The Current Award Chart

    At present, the Marriott Bonvoy award chart looks like the following:

    Hotel Category Off-Peak Standard Peak
    1 5,000 7,500 10,000
    2 10,000 12,500 15,000
    3 15,000 17,500 20,000
    4 20,000 25,000 30,000
    5 30,000 35,000 40,000
    6 40,000 50,000 60,000
    7 50,000 60,000 70,000
    8 70,000 85,000 100,000

    So, if you know the Hotel Category, you can easily find a range for the number of points you need per night. For example, the Ritz-Carlton Perth is a Category 6 hotel. As a result, you would be able to redeem an award night for 50,000 Marriott Bonvoy points, as the standard rate. It can range, however, from 40,000 – 60,000 points.

    The Changes

    Come March 2022, all that changes. At that time, Marriott will begin a transition to its new flexible points redemption rates. From March 2022, Marriott is expecting the number of points required at 97% of the hotels to range between the current peak and peak price points. To put it another way, the hotels that fall within the 97% should have award prices in line with their current award prices.

    All that sounds ok for 2022, but in 2023 things change again. From 2023, the limits on award pricing will be removed altogether. That means that the award prices could move up and down in tandem with the cash price of the room. We will have to wait until 2023 to find out what that means in practice, but I would think that the average points rate will increase overall.

    There is some good news though. The current Stay 5, Pay for 4 offer will remain in place. So basically, if you stay five or more nights, you won’t have to pay for the night with the lowest points value.

    Thoughts

    Marriott isn’t the first hotel group to move to dynamic award pricing, and likely won’t be the last. It remains to be seen just how high award night pricing will go.

     

     

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    Mark

    Mark, the founder of Fly Stay Points, caught the travel bug early in life. During his travels, he eventually came to stumble upon loyalty programs, He first discovered the world of airline frequent flyer programs, and later hotel loyalty programs. He is always plotting his next adventure - and this includes working out how to leverage the loyalty programs. It is a constantly evolving world. Promotional opportunities come and go. Airlines come and go. New hotels open, old hotels change brands, and on it goes. FlyStayPoints was started as a way to try to keep on top of all this. Keep track of promotions. Understand the changes in the marketplace.

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