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    Home»Loyalty»Hotel Programs»World of Hyatt»New World of Hyatt Loyalty Program
    World Of Hyatt (Image: Hyatt)
    World of Hyatt

    New World of Hyatt Loyalty Program

    MarkBy MarkOctober 29, 2016No Comments6 Mins Read

    The World of Hyatt is a new loyalty program that Hyatt will be launching on March 1, 2017. The new program will be replacing the existing Gold Passport program at that time. Members of the Gold Passport will transition across to the new program.

    Being an all new program, there are significant changes in the details of the program. This included new status levels, changes to qualification criteria and finally, changes to the benefits that are available at each level.

    World of Hyatt Status Levels

    First off, theere is a new set of status levels. Under the new program there will be three elite levels, as compared to the existing two levels. The levels, together with their qualification criteria are shown in the following table:

    Elite Tier Qualifying Nights Base Points Qualifying Meetings or Events
    Each Calendar Year
    Discoverist 10 25,000 3
    Explorist 30 50,000 10
    Globalist 60 100,000 20
     First up, an once you get past the new names of the elite tiers, is that there is no longer an opportunity to earn status based on stays – it is night, base points or meetings. Base Points is a direct related to your amounf of spend in Hyatt hotels . This new structure is probably more closely aligned with status being based around revenue that was the case with Gold Passport
    Comparing this to the Gold Passport structure shows there is no direct mapping of criteria. For example, under Gold Passport there is a requirement of15 nights for Platinum or 50 nights for Diamond. Gold Passport also had stay based qualifications, which required 5 stays for platinum. These are no longer available, which takes away so-called ‘mattress hopping’ as a way of earning sttatus.

    Status Benefits

    One aim of gaining in status in a loyalty program is for the benefits that are available at ecah level. In the World of Hyatt, the following table shows the various benefits available.

    Level Member Discoverist Explorist Globalist
    Point Bonus 0 10% 20% 30%
    No Resort Fee On Award Nights On Award Nights On Award Nights On Award Nights & Eligible Paid Rates
    Upgrade at Check-in N/A Best Room in Category Reserved (higher floor, better view) Best Room Excluding Club, Suites Best Room Including Standard Suites
    Confirmed Suite Upgrades N/A N/A N/A Up to 8: 4 on qualifying + choice of 1 or 10k points at 70/80/90/100 nights
    Free Night on Qualifying N/A N/A Cat 1-4, Travel Within 120 Days Cat 1-7, Travel Within 120 Days
    Lounge Access N/A N/A Confirmed 4 Times Annually, Up to 7 Nights Each Yes
    Breakfast N/A N/A N/A When no club lounge, up to 2 adults and 2 children
    Complimentary Parking on Award Nights (Not Cash/Points) N/A N/A N/A Yes
    Dedicated My Hyatt Concierge Reservation Agent N/A N/A N/A Yes
    Guest of Honor Benefit Gifting Award Stays N/A N/A N/A Yes
    Two annual United Club passes N/A N/A N/A Yes
    Late check-out N/A 2pm 2pm 4pm
    Priority Early Check-in N/A N/A N/A Yes
    Guaranteed Room Availability N/A N/A 72 hours 48 hours
    Free Daily Bottle of Water N/A Yes Yes Yes

    In the benefits, there is positive changes and negative changes. Of course, what is positive and what is negative may depend on your own viewpoint. The changes overall, do seem to favour the higher status customers, at the expense of the lower tiers. Alos, bear in mind, that as the status levels don’t exactly align, things may depend on just which level you can achieve.

    Transition aside, over time current Diamond members will likely end up in one of either Explorer or Globalist tiers. From the tables, it appears that Explorer gets lesser benefits than a Diamond. Conversely, the Globalist is better off in a number of respects.

    Here are some of the standout changes that I see:

    • Club access:
      • Explorist gets 4 certs to use on up to a 7 night stays
      • Globalist gets access all the time
    • Room upgrades:
      • Globalist get an upgrade to a suite.
    • Waived resort fees on all award nights
      • Globalist gets fees waived on all eligible nights

    Non Status Based changes

    There are a series of changes to the program that are not specific to any status level, they apply to everyone. Again, there some of these changes are better and some are worse

    What’s better?

    There are some new earning options (although the credit card options are not really available to us in Australia)

    Condition Award
    Stay at 5 different Hyatt brands any time after March 1, 2017 and pay an eligible rate Enjoy a free night award in a Category 1-4 Hyatt hotel or resort (valid for one year from issuance)
    Stay 30 qualifying nights or earn 50,000 Base Points in a calendar year Earn a free night award in a Category 1-4 Hyatt hotel or resort (valid for 120 days from issuance)
    Stay 60 qualifying nights or earn 100,000 Base Points in a calendar year Earn a free night award in a Category 1-7 Hyatt hotel or resort (valid for 120 days from issuance)
    Contact a dedicated My Hyatt Concierge agent for reservations and personalized service
    Maintain Globalist status after 55 qualifying nights each subsequent year
    Stay 70, 80, 90 and 100 qualifying nights in a calendar year Choose to receive 10,000 Bonus Points or one suite upgrade award
    Maintain an active Hyatt Credit Card account Receive Discoverist status
    Spend $50,000 USD or more on the Hyatt Credit Card in a calendar year Receive Explorist status valid through the following calendar year

    Transition

    Under the new program, the points earn rate will remain the same, and there seems to be little change in the value of the points. The following chart shows how Hyatt plan to map the various elite levels across.

    Hyatt Gold Passport Current Membership World of Hyatt Membership
    Effective March 1, 2017
    Member with Activity
    in the Past 24 Months
    Member
    Platinum with Tier Expiration
    February 2017
    Member
    Platinum with Tier Expiration
    February 2018 and Beyond
    Discoverist
    ***Plus, you’ll get an additional 5% Bonus Points from March 1, 2017 through February 28, 2018***
    Platinum AND an
    Active Hyatt Credit Cardmember
    Discoverist
    ***Plus, you’ll get an additional 5% Bonus Points from March 1, 2017 through February 28, 2018***
     Diamond with Tier Expiration
    February 2017
    Explorist
    Diamond with Tier Expiration
    February 2018 and Beyond
    Globalist

     

    All up, the program has a number of changes from the existing Gold Passport program. Depending on your own staying patterns, it could be positive. This is especially true for the true Hyatt loyalist that put in a lot of stays.

    There is less in it for those further down the tree, however.

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    Mark

    Mark is the founder of FlyStayPoints, and caught the travel bug early in life. He discovered the benefits of travel loyalty programs in 2001, and is always learning how they can make travel better. While work takes him between Perth and Melbourne, he is always plotting his next adventure.

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