Virgin Australia switches Economy to buy onboard menu

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Following its time in administration, Virgin Australia has been positioning itself as a mid-market carrier. Virgin has now taken the next step, removing the complimentary snack, and replacing it with a new Buy On Board menu.

The changeover happened on Thursday except on some flights within Western Australia. A buy-on-board menu will roll out in Western Australia next week.

Virgin Australia’s buy onboard menu

The new menu is shown below.

Virgin Australia Economy Menu-4

Obviously, it is a snack menu, however, Virgin has said that the range of items will be increased later this year.

An interesting feature is a discount available for buying multiple items. And who knows, maybe it is cheaper to buy three drinks than two drinks 🙂

On the plus side Tea, Coffee and Water will continue to be complimentary.

Thoughts

I was always of the view that Virgin should have done the snacks properly, or not bother. It seems I was not alone, apparently few people valued the snacks.

I guess they could have gone two ways – doing proper snacks/meals, or doing away with them. Going for a mid-market position obviously tipped their hand in a particular direction.

Even so, the menu looks as though it could do with more work. A cursory glance reveals it to be quite sparse. There are no real filling options, or what you may view as a proper meal. The options may be ok on short flights, but if you are on a transcontinental flight, you may go quite hungry.

While prices look expensive, there are pretty much on a par with similar items on Jetstar. Maybe one or two items are more expensive, but they look pretty much on par.

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About Author

Mark is the founder of FlyStayPoints, and caught the travel bug early in life. He discovered the benefits of travel loyalty programs in 2001, and is always learning how they can make travel better. While work takes him between Perth and Melbourne, he is always plotting his next adventure.